DEAKIN & FRANCIS

Industry — Fine Jewellery

CREATIVE DIRECTION. SOCIAL STRATEGY. PARTNERSHIPS.

Before founding Thirteen Social, Jess led the creative direction and social media strategy for one of Britain's oldest jewellery brands — owning the launch of their first women's collection and bringing a more considered, strategically led approach to the brand's entire social presence.

Every piece of content was built around the brand's heritage — consistent, elevated, and crafted to sit alongside the quality of the product itself.

Influencer partnerships with Lady Paris Smith, Sam Grey, Mark Frost and others brought the collection to new audiences, while a 45% growth in Instagram following reflected the impact of a truly creatively led approach.